October 10, 2017 – On September 2nd, I was sitting in the car of a colleague in Bilbao, Spain. I missed out on taking in the beautiful scenery because I had my laptop open, doing a final check for the potential customer we were on our way to visit.
My plan for the meeting was to first show the customer how simple it is to place a booking with Twill, and second, to make sure we gained their trust to let us eventually ship their cargo from China to Spain at some point in the future. Shipping with us in the future instead became the present; the customer loved the tool and the way our people work so they immediately placed a booking in Twill!
Since then, in the period of one month, we’ve had customers from all around Spain placing bookings in Twill more than 50 times. Looking at this experience, and since we want to bring to Twill to more countries, I’ve asked myself: why is it working so well?
I’ve identified three factors that we must make sure are fulfilled when bringing a new product into a new country:
I leave you with a short video in Spanish (with English subtitles) on our opening in Spain. You will see some views of Malaga (where besides meeting Twill customers, I also went on holidays this summer ☺).
Looking forward to Twill more countries around the World!
By Juan Cajiao, Twill Head of Growth.