Why Convar chose Twill as its digital end-to-end logistics solution

Talking with Ralph Hensel, Managing Director at Convar

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Convar was looking for a reliable logistics provider with a simple and transparent pricing solution to ship freight internationally. The company decided to ship its freight internationally with Twill.

5 to 1
People saved for the process
Costs saved by using Twill
Reduced e-mails
Customer satisfaction

Executive summary

Convar: An international leader in the emergency food production

Being founded in the 1960s in Germany and having three main areas of expertise, Convar is well connected internationally. The company, based in the South-West of Germany, focuses on Food Solutions, IT and Logistics Services.

As Convar is technologically advanced, it uses online tools within various business areas. Moreover, the medium-sized company is experienced in logistics, shipping multiple goods throughout the year internationally.

When he found Twill online, Ralph Hensel, Managing Director at Convar Foods, searched for a new logistics provider to ship wheat energy bars from China to Europe and decided to book the company's freight on the platform. We talked with Ralph about why exactly he chose Twill and why it makes logistics so simple for his business.

The challenge

Unforeseen charges along 
the booking process

Ralph Hensel had booked freight via different freight forwarders but was looking for a new partner to transport its cargo internationally. The main challenge Convar faced were unforeseen charges along the booking process – as there was no visibility on the pricing model given before, and add-ons on the price were constantly made after the initial booking. This made it impossible for Ralph to budget and forecast logistics costs.

Therefore, Ralph wanted to improve the management of its logistics costs. And with that, he started to search for an end-to-end logistics provider to get the option for instant pricing, enabling him a better budgeting and costs forecast.

The solution

Twill makes pricing transparent and simple

"Logistics weren't part of my daily work, and I was in a rush to find an available container to move my goods from China to Europe. I looked up "Container transport from China to Europe" via Google and searched for a fast solution with an instant quotation. When I saw "Twill operated by Maersk", it moved away from all my concerns." Ralph chose Twill as Convar's new logistics service – as he saw the digital end-tend logistics solutions with instant pricing as a real advantage.

It was easy for me to choose Twill as it is supercharged by Maersk. And I know Maersk – it is a strong, reliable and well-known logistics provider.

Ralph Hensel, Managing Director

Starting a partnership with Twill

After finding Twill online via searching for a container from China to Europe, Ralph signed up to Twill and checked prices and schedules. Twill's Customer Support contacted Ralph to place his final booking and answer some of his questions via phone and email.

Overall, Ralph had a "positive experience with ease and speed as well as the quality of Twill's pro-active customer care" which was "beyond his expectations". He also finds that the platform's level of details is more elaborated than on other digital logistics platforms. Ralph adds: "Thanks to the simple and very user-friendly online ordering process, we have saved about 75% of the time required for each booking."

Buildings near the road

What’s next?

Growing Convar's business further
 with Twill

Overall, Ralph Hensel is pointing out that he can only recommend using Twill: "Twill offers us reliable and instant pricing – this is what you need in the market. It is also very important that the whole schedule from the pick-up to our cargo delivery was on time. We are pleased about this and we will continue to use Twill as a preferred logistics service provider not only for our Food Division but also for our other business units.”

There is no need to be trained in a specific logistics system – you don't need to be a logistics expert to do the work. Before we used Twill's platform, up to five different people were involved in the authorization process of handling our logistics. Now, everything can be done by only one person. The complexity is gone, and this saves us time and money.

Ralph Hensel, Managing Director

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