Scalability: Could big data help?

People around the world are buying more stuff beyond their own borders. By 2021, Shopify expects that global retail e-commerce sales will reach $4.5 trillion. Those are insane numbers, but there’s no doubt that it will put high pressure on the logistics industry. Twill is looking to adapt with the help of big data.

The main challenge for the coming years will be scalability – not only of our systems and processes, but also of people, ideas and other resources. We could choose to be afraid of what is to come, but those figures will only continue to increase after 2021. So we have to prepare ourselves by putting the latest technologies in place, such as cloud computing services, blockchain and (big) data analytics, and be ready as soon as possible.

And we’re already doing that by adapting Twill to be able to process more bookings every single day, but to us this doesn’t seem to be enough. If we continue to enter other business areas this could result in greater pressure on the platform. So how do we best deal with scalability?

‘We know the importance of big data, but how can we best use it?’

Everyone knows the term big data by now. But only a few companies know how to handle data and use it in the right way.

But for me, we have to remain focused on both big and small data, if we don’t refer to it based on volume. To define small data: all data which is related to a specific person and can be used to adapt your system based on the knowledge you have of the user.

We also have the differentiation between internal and external data. Big data is the combination of both internal data owned by the company and data from external sources. Given the wealth of data available in this scenario, managing data becomes much more complex, but at the same time highly valuable to an organization’s processes.

But there comes the challenge of scalability.

How can you combine all that data and process them quickly in order to best serve your needs? For me, we should think the other way around: what problem do you want to solve and what data do you need in order to do so?

In this way, you leave out any data which is irrelevant to your business. After this you can scale using cloud computing services and state-of-the-art algorithms.

The next step is not always applied, and most of the time it’s forgotten in the process: learn. The output of your system can be used to let the system learn and improve for further outputs. This is what we call machine learning, and can also be used on other types of data analytics.

Process automation across the logistics industry

Within Twill we are constantly looking for opportunities to automate our processes. The main reason for this is scalability.

If we have millions of users, we cannot inform them manually, check the cargo daily and handle delays, etc. We need – no we must – automate the complete logistics chain in order to scale our platform.

Some examples of projects where this is already being done include adding payment services to immediately release your cargo, using external data sources to automate and optimize the process, as well as partnering with other companies to add more value to our customers.

Lastly, the industry needs to be able to provide real-time prices and transit times from all vendors. Combine that with algorithms and small data we hold on each customer (i.e. whether they are focused on price or speed), we can recommend a specific vendor to fulfil their requirements at that moment in time based on their specific, individual need. Fully automated; end-to-end – meaning that we can scale quickly and easily and ensure that Twill is future proof.

Thanks for reading. If you have any questions or if you want to read a blog about a specific topic, please contact me.

-Menno Veen –  Twill Growth Catalyst

Changing the definition of freight forwarding

Everyone knows how they can import a pair of shoes they want to buy – thanks to the likes of Amazon. But ask your friends how they think we import a whole container of shoes from China, and you’ll witness a lot of blank faces.

Freight forwarding is typically an overlooked industry, but we firmly believe that that will have to change over the coming years. And our customers will be the ones who make it move.

As we start a new year, here are three areas where we expect to see a significant change by 2020.

  1. Digitising freight forwarding

Whilst this isn’t a new idea, we’re definitely not 100% there towards digitising the industry. Digital platforms are now pretty much a given, but what’s the next step?

It’s about removing as many obstacles as possible out of the entire process for our customers. We need to digitise the freight forwarding structure as a whole by enabling faster and smoother collaboration between industry participants, digitising the full document flow and making unit-level real-time tracking a given.

  1. Moving to a self-serve model

One of the first steps in digitising the industry end-to-end is adopting more of a self-service, on-demand model for our customers. If we can make the freight forwarding process easier and quicker, they will ultimately gain much more control and flexibility over logistics.

But that requires a change in mindset from all players in the industry. Incumbent market players, in particular, will have to change in order to adapt to newer ways of working. And the larger existing companies have the network to create change from within – so they could play a vital role in our industry’s future.

  1. We’ll have to build ‘network effects’

In today’s market, we have the scenario of the buyer and seller trading with each other. But in the future, we expect that we will have to create a network in order to succeed. And that’s what we’re trying to do with Twill.

Any digital platform – including Twill – is more use if more people are using it. Take Airbnb as just one example in the consumer world. If there are more sellers on the platform, more buyers will be interested, and when a network grows, there is inevitably more of a benefit for all parties.

Over the next two years, our job will be to see how we add most value to our platform. For example, would adding truckers add greater value for our customers? Or perhaps it would be adding raw material producers? How would that enhance the user experience?

Constant evolution

In our industry, we’re hearing numerous debates over the different definitions of freight forwarding vs supply chain management. It’s a grey area and there’s no real clear cut differentiator in many respects.

But we predict that by 2020, what we today call ‘simple supply chain management’ will be called ‘freight forwarding’ – we’re seeing this already coming into place with Twill. Digital solutions will make complicated tasks and processes simple – hence allowing customers to take more control and derive more value.

There’s no doubt that it will be a constant evolution for us and we will ultimately have to decide where we sit in that spectrum over the coming months.

2017 – Well that was a crazy year!

This is perhaps a bit of cliché – however the year is coming to an end and a new one is starting.

For me the reflection on “well that was a crazy year” and “what a cool year we are now starting” is now coming to me like a welcome New Year’s guest. Maybe it’s the same for you –when you see your December calendar getting into the double digits – you just can’t help yourself and your thoughts start to wander to the year that has passed.

I think it is healthy though to allow yourself to stop for a while – forget targets, forget growth and forget the outage in production last week – and think about the ‘Big Picture’.

What did you set out to do for the year, and what did you actually accomplish and feel proud about?

What we have done in 2017

I think humble pride has been the overarching theme of my 2017.

We set out on a mission this year to prove that we could build a virtual freight forwarder that would be strong enough for us and Damco to decide that all freight forwarding volume of the future should be handled via Twill.

And we did just that.

When the year started, we only had a skeleton of a platform and only an idea about how our customers would interact with a digital freight forwarder. Through the year we have learnt so much whilst, together with a growing customer base, continuously building the platform in a truly agile style, as well as having to find our place within the Damco/Maersk organisation.

Today, when I stop and reflect, I can see how far we have gotten and what we – and our customers – have been able to build. I also see a team of Twillers that has grown – both as a team and as individuals, but also in sheer size. We started with a base in The Hague and a small set-up in China and the UK. Now we have grown our base in The Hague significantly and have set-up shop in seven new countries. You see, this is why my overarching theme is ‘humble pride’.

Onto phase two

The ‘humble’ part is not so much towards 2017 – it is more about focusing on 2018 and beyond. We’ve successfully built phase one of Twill – we have a strong base of happy customers using the platform every day – and now it is time to initiate phase two and show that our product is strong enough and that it can truly simplify shipping for a significantly growing number of customers.

Where 2017 was almost our ‘rehearsal’ night (where most things went well, but the crowd knew that a few oopsies could happen!), we’re sure that 2018 will be like the opening night of a big show where we will truly scale up and go global.

What a cool year we’re now starting!

It’s hard to imagine how much we will learn about customer preferences and about new markets in 2018, and how that will impact how we will evolve as a company, but I am intrigued by the journey ahead of us and the exciting unchartered territory.

So from me, and the rest of the Twillers, I would like to thank you all for a fantastic 2017 and wish you all a thrilling ride for 2018. And remember – stop for a while and allow yourself to be proud of what you, your team, and your customers have accomplished together. We all deserve a bit of feel-good for the last couple of days of the year.

Customer care – it’s not just for the Customer Care team

Customers are funny. I can say that because I spend a lot of my time being a customer. When I book a hotel, when I go to the local grocery store, or when I order my Christmas gifts online. I probably spend the majority of my evenings being a customer in one form or another.

And then there’s my day job: leading the Twill Customer Care team.

Providing proactive and knowledgeable customer care to our customers is pivotal in what we do at Twill. Our vision is that “customers should feel valued and cared for as a result of proactive and positive support culture. Twill’s customer care team should be ‘easy to access’ and well-informed, leading to timely service with minimal effort from the customer.

So how are we working on delivering that here at Twill? Well, there are a couple of key ingredients that are helping us not just service our customers, but also retain them. My team can proudly say that our customer retention statistics have remained extremely high – here are some ways in which we’re learning how to keep it that way.

Spread customer feedback to the entire organization

The Customer Care team is the front line (as they say). They receive feedback from customers constantly, whether that’s an email, a phone call, a rating in a survey, or a subtle question about their shipment. Every interaction is a form of feedback.

But it’s not always the Customer Care team who can act on the feedback, so it can’t just stay with us. In Twill, we spread the news. Every morning, the global organization (operations team, tech team, people team, product team – all of us) huddles to discuss our customers’ mood based on yesterday’s events. We each share our perspective on our customers’ moods. If a shipment got delayed – we assume the customer mood would be yellow. Did we deploy a feature our customer was waiting for? We share the win and assume the customer is feeling green! We don’t need to hear it from our customers to know that a shipment delay is bad, so why not put it out there, discuss it, and ensure the whole Twill team takes part in fixing it?

Sometimes, it’s an operational process we need to tighten up. Other times it can be a product feature that is missing. But in all cases, if it’s a problem for our customer, it’s a problem for Twill and then we all rally together to get it fixed!

Create a structure for end-to-end collaboration

If you’re shipping your cargo from China to the UK, guess what: people in China and the UK need to work together to make it happen! Many traditional freight forwarders have the “origin versus destination” mentality: if I’ve done my part in the origin to get the cargo on the boat, it’s your job at destination to deal with it from there. But that handover is too important to leave it to chance and good vibes.

Thar’s why, at Twill, all parties (China and UK for example) get on the phone together every day to proactively identify potential risks for each shipment. We identify where our extra attention is needed and update each other to stay on top of the full end to end process.

Constant attention on our customers’ silent feedback

Did you book a shipment every week last month, and suddenly nothing this month? Did you book with Twill once and not yet a second time? I bet there’s a reason. And I want to know that reason, so that we can grow and develop the way you need us to.

The entire Twill Customer Care team stays close to our customer trends so that we pick up on the subtle hints you’re sending us. Maybe it’s because Twill can’t (yet) service your geographical needs – in that case we want to know, so that we know where to open offices next. Or maybe you have a seasonal business shipping Christmas trees. Okay, we’ll leave you alone for a bit! Maybe you’re feeling insecure about doing it online. It’s okay, we’re here to guide and support. Our Customer Care team is trained to listen to your needs, even when you’re not talking.

As I said, customers are funny. Sometimes when we don’t say anything at all, we are shouting the loudest. Wouldn’t it be nice to have a freight forwarding partner that gets your mood without you having to say a thing?

-Barbara Peric, Head of Operations

Getting to the heart of Twill

Twill makes shipping simple. Ask any Twiller, what makes Twill, ‘Twill’, and this will be their response. But what exactly is it that links us all, near and far, through the invisible thread of twilling a culture together? What is the heart of Twill?

Defining our culture

Let’s rewind to a cold January 2017 in Berlin. Together with some brilliant minds I took on the challenge to define just that, the invisible thread. A most exciting journey for me, a professional first in my career, and a scary one.

We used “simplicity” as our anchor and through a series of iterations we identified our leadership principles. We then followed a similar model and we developed corresponding behaviors and actions. This I would call the mechanics of culture design and believe it or not, it is the easier part of the process.

Looking back through the culture lens

A company culture – or any culture in fact – is a living thing and it evolves with the actions we take every day. If I sit and review 2017 and how we have changed as a company, I think we can say:

  1. We learn every day at Twill – both through on the job learning and pursuing the various growth and learning opportunities available to us. We all share back what we learned, and “Hot Tops” every Friday captures six 10-minute stories and is enjoyed by local and global Twillers alike
  2. We focus on developing expertise at Twill – we do peer programming and we rely on each other’s strengths. We know the things each of us do really well, and that’s why we have introduced some informal rules such as “always listen to Ernst-Jan” – since he has proved himself a good source of information in the tech industry
  3. We hold (public) huddles each morning –we focus on giving updates across functions and most importantly pointing out the possible or needed synergies available. We also invest in a thorough onboarding, helping new Twillers quickly and safely on their path. This is “working smarter” at Twill
  4. We embrace change and innovation internally – both through our agile way of working, actively spreading outside the tech space, such as Agile HR. We question today’s processes and hold huge maps on the office walls so that we can see them every day. As a result, improvements and suggestions can be received and discussed on an ongoing basis
  5. Our culture of feedback and trust building mechanisms help drive an open culture – and this means we can build open and honest relationships. We also run a bi-weekly Twill Barometer that allows to stay in touch with our needs and enables us to make effective changes
  6. And we do have a lot of fun – our Chief Entertainment Officer (Roxi) always makes sure our serotonin levels are high when during a busy work day comes to ask for her favorite toy, a Twill balloon. We have created a nice space and atmosphere that most people say they feel when they visit us.

Remaining focused

I am afraid, however, that this is not the whole picture. We are a company that grew a lot in 2017, and very few of the Twillers today were with us in Berlin. We also know from our Barometer that aspects of our culture are not always clear.

As Twill’s leadership team, we need to continue to stay focused on our culture. Having an office with a living room, bean bags, a ping pong table and a couch (from which I’m writing this blog post) is super nice, but we should not be mistaken that this is what culture is. If culture were an onion, this would be the outer layer. The second layer is our behaviors, and deeper than that are our assumptions and rationale for these behaviors.

Continuous improvement
I would be completely honest if I said that developing or focusing on those deeper layers is something we couldn’t give enough attention to in 2018.

While we now have a model on how to build a culture, I don’t yet have a perfect answer on how to deal with competing priorities in a fast growing start-up. On the flip side, my interaction with a wide range of our peers this year has shown me how fortunate we are, that despite our speedy journey, we took the time to clearly define who we are and who are the “natural” Twillers out there.

Continuous improvement is better than delayed perfection, I learned.

So the answer to my quest is that yes, company cultures can be built in an iterative manner. This is, in fact, the only way to build a culture and stay relevant, in the market for your customers and for your workforce. So looking to 2018 I know we’ll keep on twilling together this invisible fabric that makes the heart of Twill…Twill.

-Ramona Sandu – Head of People

3 things you need to be prepared for in 2018 – and how Twill can help!

2017 is drawing to a close, and like 2016 before it, it hasn’t all been smooth sailing.

As a customer, your biggest challenge is in ensuring the reliability of your supply chain while keeping costs as low as possible to remain competitive. This is no small task and, as we approach a new year, there’s plenty for you to be prepared for in order to make sure you can deliver for your customers.

Here’s a look at the three key things we see coming up in 2018:

  • Chinese New Year – You’ll no doubt have shipped out your stock in readiness for the Christmas period some time ago, but are you prepared for Chinese New Year? Taking place on February 16th, it will have a major impact on the Asia to Europe tradelane as all factories and production lines in China close for the week. They will gradually re-open following this, but production will be low. European customers in particular need to make sure they’ve got their stock ordered well in advance.


  • Vessels aren’t made of rubber! – Of course, in order to make sure your stock is with you in time, you need to get it onboard a vessel and the impact of Chinese New Year will mean that this will be harder as there is only so much capacity to be found. Ships won’t expand, and your cargo will otherwise be left on the dock. The best way to tackle this is forward-planning – the earlier you’re organised and have your space booked the better chance you have of getting your stock to you in plenty time and the better chance of avoiding the busiest periods.


  • Consolidation of carriers and the effect on rates – Over the past two years we have seen a strong consolidation of ocean carriers in the market and by the first quarter next year, in the Asia to Europe market, there will be 12 carriers where there once were 20. This means those that remain will be more rigid and rates will be more susceptible to change throughout the year. This is where a multi-carrier platform, like Twill, could make a big difference – because looking back at that key challenge for you as a customer, volatile rates make it harder for you to keep costs low and steady and with fewer carriers it could affect the reliability of that food chain.

At Twill, our digital multi-carrier platform allows us to secure cargo space for our customers at competitive rates. In a challenging and changing market, keeping an eye on trends and finding the best rates is our job. With the robust backing of a global player like Damco, we have an added negotiating power that can make the difference for our customers. This backing also affords us the unique opportunity to call upon a huge breadth of expertise, experience, and knowledge when needed.

2018 promises to be an interesting year and there are plenty of unknowns; but good planning is the best preparation and at Twill we want to help our customers keep their shipping as simple as possible.

-Maarten den Brinker, Global Head of Ocean Freight, Damco


The difficulty with simplicity

November 30, 2017 – “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

If you ask “what’s rule number one for Twill?” there is one answer that you will hear across the board – simplicity! This overarching principle penetrates how we develop our product and how we operate.

Where the logistics industry started

The business world is complex, especially in the logistics industry. Legacy systems, outdated processes, old working habits, local exceptions – all of these factors add up to the complexity level on top of the business nature.

I clearly remember the “business origami” we drew when we started Twill. It is so huge with dots and lines all over the place representing different parties and their interactions.

Standing in front of it made me think. This doesn’t make sense…This whole process makes our customers frustrated and makes us less efficient. We need a solution to make both our customers’ and our own lives easier.

So our goal is very clear. We want to simplify the logistics business.

Now the question is how…

Creating change one step at a time

Very soon we realised that to be simple is much more difficult than to be complex.

The reason why the logistics industry is so complex today is exactly because people in the industry were not critical and diligent enough to make it simple in its early days. Adding things to that process is easy but removing things is certainly not.

We still have a long way to go if we want to make – and keep – Twill as simple to use as possible. Here I just want to share a few learnings I had.

Three keys to simplicity

First of all, we need to learn and understand all the complexity and the reasons behind it. Understanding the problem is the foundation of any innovation. We need to expose ourselves in every business process and industry practice, as well as understand why things are done in this way. Luckily, with Twill, we have access to a huge number of logistics experts from Damco and Maersk to get the best knowledge in the industry.

Secondly, we need to constantly challenge the status quo to innovate solutions in order to handle those problems. Being critical and courageous to challenge is in our blood here at Twill. And this is what triggers the thinking of solution design.

Thirdly, if the complexity is something that exists for a reason or will stay for a while, we need to define a logic to handle it. There will be cases where the complexity is necessary for the time being. For example, customs clearance processes across the world are all individually different in terms of timeline and documents. We know that this won’t change overnight, but our customers don’t need to be experts on this. At Twill, we configure the logic based on our expertise and we maintain simplicity for our customers.

I want to finish off with a quote that I heard from one of our customers and which keeps me on my toes all the time. He said: “I like the simplicity of Twill and I hope over the time of its development, you don’t make it difficult to use.”

-Daisy Zhang, Head of Product

Lost track of your container once again?

November 28, 2017 – As our American friends celebrate Thanksgiving and we all look ahead to Christmas many shipping companies are gearing up for the busiest time of the year. In our personal lives, thanks to small orders from the likes of Amazon, we are able to track our gifts from the depot to the door. This is a huge weight off our mind and allows us to plan our lives accordingly – sounds perfect right? But what we’ve done for personal shoppers, we haven’t yet managed to apply to the shipping industry.

This isn’t because the resources aren’t there; there is a lot of information available on each individual shipment – but many companies fail to access it and pass it on to customers; and those that do often fail to notify them when it matters most.

Just as we plan our personal lives around our deliveries of shopping, clothes or gadgets, companies plan their business and stock around their shipments arriving on time and in one piece! There’s nothing worse for a company than to lose a shipment.

Track with us and stay updated

At Twill our motto is ‘shipping made simple’ and we have worked to tackle this foundational problem within the shipping industry from our earliest stages. When you track your shipments with us you’ll stay updated throughout your cargo’s journey. We’ve broken down the process and identified seven key milestones throughout a shipment – from arriving at port for loading to the vessel departing/arriving and import customs cleared – we monitor the shipment daily and as each milestone is reached you are automatically contacted and updated.

Other companies in the industry only check shipments every few days and any customer will tell you that a lot can happen in that time! By taking a proactive approach, checking daily and utilising automated emails it means that as soon as changes happen, you are made aware.

Knowing when shipments reach certain milestones is particularly important to our customers in the UK, for example. As mentioned, for so many businesses it’s crucial that they know when vessels have arrived at port, as they plan everything around this to ensure they have the right amount of stock in their stores at any given time. If there is a delay in the shipment, our updates allow us to notify them quickly so that they can make the appropriate adjustments.

Building for the future

At Twill we want to not just introduce this process for our customers, but build on it and make it even better. We want to make shipping simple and this is an important step toward that goal.

Looking to the future just think about the possibilities if we could automate this service – allowing our system to talk and share information and go one step further towards providing updates to our customers in real-time. This is our aim and we’re really excited about the prospect of making shipping even simpler for our customers.

-Alex Archer, Customer Care UK

Local strength, global reach

November 23, 2017 – Last week was a very special one for everyone at Twill; we achieved our biggest internal business goal, much earlier than expected. I feel very lucky to be the person writing a blog post after such a great milestone was achieved!

I can tell you that there is no one ‘hero’ in our story that made it all happen. Instead, there is a beginning, which is like a hesitant leaf falling on a calm pond. Then after many leaves have fallen, many waves have been made, and a lot of hard work, we feel the sweetness of a momentary success.

Building momentum for change

Our latest milestone moment made me reflect about the difference Twill can make in the world. Will we make any change in the way people go about their lives if we achieve our craziest dreams? Or are we just one more thing out there filling a forgotten space of the market?

It can be a scary thing to ask, but it is something we must answer to ourselves with bold determination. It is only with clarity on the potential impact we can have that we can build the momentum to drive massive change for good. And in order to answer this question we need to look at the helm of Twill: its customers.

The potential of SMEs

Today, our customers are predominantly small and medium companies (SMEs) that are focused on sourcing the best products around the world and bringing them to their customers. These goods imported with Twill include furniture for the tourism industry, tools for home improvement, exciting decorations for celebrations and many others. Our customers enable their local economies to thrive by providing the best products available in the global market while generating jobs and wealth simultaneously.

SMEs are considered to be the backbone of the economy. According to the OECD (Organization for Economic Co-operation and Development), 95% of companies in its member countries are SMEs and they generate 60%-70% of employment in those countries. Around 20% of these companies are also involved in international trade and contribute to 25%-35% of world trade – that’s a huge statistic!

So how does Twill create a level playing field?

When an SME is trying to access global trade it faces many issues. According to the EU Eurobarometer in 2015, the three main issues are: complicated administrative processes (i.e. excessive paperwork), high delivery costs and finding suitable business partners.

Something everybody knows in freight forwarding is that if you are a big player you will get the best service at the lowest price. So guess what you get when you are a small player? That’s right, not the best service for the price paid.

Twill has the potential to level up the ground for SMEs, increasing the level of service value relative to price. We provide access to global trade and enable our customers to win by simplifying the shipping process and building economies of scale so that they can stay focused on growing and scaling their core business.

It is not usual that you get to be part of a venture with so much potential. Tomorrow, when I show up in the office, I will have a big smile and sense of fulfillment because I know with certainty that we are enabling our customers to build local strength with global reach.

– By Juan Cajiao, Twill’s Head of Growth

Seamless simplicity

November 16, 2017 – When I first joined Twill, I loved its motto on very first sight – shipping made simple. It sounds like a great idea in a world where we have so much information to digest and so much data we can consume, right? For a system to be able to make something so complicated – such as shipping goods from one side of the globe to the other – sound so simple, it has to be exciting as a concept!

Defining simplicity

I worked for many years in IT, and in previous roles I‘ve participated in the build process of quite a few systems, both big and small. But I‘ve never seen a system that looks so “seamlessly simple” on the outside, but which has numerous obstacles that need to be overcome in order to get it there.

So what does Twill set out to achieve? Some dictionaries define “simple” as “easy to access” and “plausible” and that makes a lot of sense for our shipment business.

For us, “easy to access” means that we only provide information that is needed at a particular moment in the process. Making data “plausible” must give the option for our customers to drill down in case they want more context to understand exactly what is going on with their shipment.

So how does Twill do it?

Through the Twill platform we offer our customers a very simple to use, web-based front-end, so that they can check on their shipment quickly from a huge variety of devices, wherever they are in the world.

I could take this opportunity to provide more detail on how that front-end is structured itself, but I’m not going to go into that level of technical detail here.

Instead, let’s look at how our team of Twillers embrace our vision. We want things to be as simple for our customers as possible – and our employees play a vital role in that.

Shipping made simple

As a team, we can access so much data from the Twill platform that we have built our own internal dashboards to simplify the information that we use when handling our customers‘ bookings.

For example, in our offices we have monitors on the walls showing graphs of activity of various parts of our platform – which not only makes for interesting viewing, but also means that this information is easily to hand for all IT staff, providing the ability to quickly spot trends and any warning signs.

A lot of the work that the Twill team does is unseen by our consignees and shippers – and of course we want to keep it that way! The more seamless it feels, the better the experience for our customers.

In order to achieve that, we‘ve built numerous tools into the Twill platform to synchronize with our partners and be able to anticipate and communicate any issues before they occur. That means that we can address them before the customer even knows about them – making their lives simpler.

The end goal

Twill is all about making life as simple as possible for our customers. Are we there yet? Of course not! But we are making great progress.

We have a long list of features and a huge development path which we are working on in order to make shipping even simpler for our customers. But what I can say is that the whole Twill team is working towards that goal and I’m happy to be a part of that.

-Christoph Frei, CTO